Office of Strategic Marketing and Communications

Penn State College of Medicine needs to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level. That’s where brand storytelling comes in.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. As a College of Medicine, we need to start sharing the story behind their brand, why it exists and why it matters, consistently across all communication.

So, what’s our brand story?

At Penn State College of Medicine, we know the power of teaching, discovering, training and innovating. And through rigorous education and innovative research, our impact is felt far beyond Pennsylvania. Strengthened by our university and connected to a health system, educating caregivers and equipping researchers who understand what it truly means to lead. And we’ll never stop. Because we know there is always more work to be done. We are the change that health care needs. We define what medicine means.