Strategic Marketing and Communications
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Office of Strategic Marketing and Communications
As a college of a top-tier university, Penn State College of Medicine has a story to tell. Strengthened by Penn State and connected to Penn State Health, the Office of Strategic Marketing and Communications at the College of Medicine is here to tell that story. The resources on this site are designed to protect the Penn State College of Medicine brand and provide you with the resources you need to be successful in your roles.
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Our Brand Story
Penn State College of Medicine needs to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level. That’s where brand storytelling comes in.
Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. As a College of Medicine, we need to start sharing the story behind their brand, why it exists and why it matters, consistently across all communication.
So, what’s our brand story?
At Penn State College of Medicine, we know the power of teaching, discovering, training and innovating. And through rigorous education and innovative research, our impact is felt far beyond Pennsylvania. Strengthened by our university and connected to a health system, educating caregivers and equipping researchers who understand what it truly means to lead. And we’ll never stop. Because we know there is always more work to be done. We are the change that health care needs. We define what medicine means.
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Before clicking on the following links, you will need to be logged into Adobe Workfront or be able to log in when prompted. This is a separate login from ePass or Penn State Access ID. Get access to Workfront.
Tools and Resources
- Penn State Brand Book
- Writing Style Guide
- Download College of Medicine Logos and Marks (Sharepoint, Penn State Access ID login required)
- College of Medicine Branded Templates
- College of Medicine Brand Store: Order promotional items
- University Policies
- Licensing Guidelines
- Copyright Law
- HIPAA information
- Information on having media representatives on campus
- Portrait photos, print shop, digital store front and other FAQs